What is the first thought that
crosses your mind when you see this? Where are my keys? Oh I’m on a diet I
can’t possibly have something as sugary as that! Or is it more like the company
is trying to show me something appetizing that I want but don’t necessary need? It’s most likely not the latter one, at least for the majority of the
viewers. When I see this advertisement it makes me cheerful and excited. I
remember when I was a kid that getting ice cream was a big treat and only
received after I accomplished something good in school. That feeling of
deserving something because I worked hard to get there was more of the reward
than the ice cream itself. The treat was just a simple reminder of where hard
work and dedication got me. But as I grew
up I didn’t get an A on a test for a Oreo blizzard. I realized I needed to get a
good grade on my tests if I wanted to be a successful student. Now when I, myself, buy ice cream I don’t buy
it because I got an A on a test but simply because I have a sweet tooth.
But there is something else that
Daily Queen is trying to sell you. What do you feel when you take a bite of
that cold, frosty delicacy? You feel good. You start to feel happy and bubbly
with each bite. You start to forget about all the problems and worries you had
early that day and just focus on the gooey, creamy taste in your mouth. What
Daily Queen is really selling is more than a simple desert. Daily Queen is
selling you pleasure and bliss in a substance that fits in a 16oz cup. The only
issue with this is that eventually you’ll get to the bottom of the treat and
yet all you’re problems and worries are still alive and well.
What comes to my mind when I see this? EXTRA OREOS PLEASE! Specially now with their "Buy one, get one for .99" deal!More than likely I'd stuff the other one wayyy back into the freezer so no one else finds it, cause lets face it, who really wants to share their Dairy Queen? Not me
ReplyDeleteI like this advertisement. It doesn't play on the catch-attention-fast-and-obscure-the-message style, it is just trying to show how delicious this product is. Original is what I would call it. I have noticed that more and more people are actively looking for "original" or "more trust worthy" advertisements. People are getting tired of the ads that obscures the product, it sends a message of secrecy and that maybe the quality isn't all that. DQ's advertisement however, goes for only the product, telling us hooked consumers that the product is soo good that nothing is needed but the product itself.
ReplyDeleteI really liked how you put your personal experience with Dairy Queen over the years has affected you. I was really able to connect with you. However, you did not explain the advertisement itself and what it was trying to sell you at all. For example, how the advertisement shows the caption, Blizzard Treat; I feel you could have connected that to your personal experience. You did an excellent job at explaining what you thought the blizzards image was, but is that truly portrayed in the advertisement you chose? And if so, how is it portrayed in the advertisement?
ReplyDeleteOh Dairy Queen, you've made me want to go down and spend money on a blizzard that I don't even really want. Ads like these are like the King and Queen of advertisements they know exactly what they're doing when they send this ad out and it's just not very nice. I like how you relate to this ad, we can all imagine going down and getting ice cream on a hot summer day. LIke you said it's a reminder of our childhood; of simpler days.
ReplyDeleteDairy Queen’s advertisements do tempt their customers with empty promises of carefree fun. I have never thought about this until I read your blog. You mentioned that, as a child, you were rewarded with Oreos. To me, this adds to the cheerful theme Dairy Queen is attempting to sell. It is, in a way, saying if you eat this ice-cream you will have the same carefree mentality as you did as a child. This ad was very interesting!
ReplyDeleteThere is definitely something to the idea that treats that are advertised on t.v. do try to sell us pleasure and happiness. That is their major selling point (aside from deliciousness). I wouldn't buy a Dairy Queen if it was selling me misery and self-hatred. However, I think another possible meaning behind putting food ads on t.v. is so that we think we are hungry and we need that type of food now. This leads me to question if this is one of the possible causes for our nation's obesity. Would our nation feel the craving for food and sugar as much if these commercials did not appear? What would happen if the only food commercials we saw were of fruit and the food pyramid??
ReplyDeleteGotta love DQ. Its really something to ponder how easily our senses can be titilated with these images of sweet treats. I liked your point made about reminiscing back to your younger days and how exciting it was to think about getting this great treat for whatever reason. The ad is successful in getting the consumer to almost salivate on themself looking at the deliciousness of ice cream
ReplyDeleteFood advertisements are always the most effective, I find. I think they're unique in that they are low-cost and the benefits are immediate. A car advertisement can only go so far in persuading a consumer to buy their product, but of course there will still be significant research on the part of the consumer. Food advertisements, on the other hand, can use alluring images to persuade consumers to buy their products without much of a second thought.
ReplyDelete